CHICAGO, IL / AGILITYPR.NEWS / May 04, 2026 / Contact: Amy Gwiazdowski, agwiazdowski@ama.org

2026 AMA Marketing and Public Policy Conference to Take Place in Ottawa

Global Voices, Shared Challenges: Marketing and Policy Beyond Borders

Chicago, IL— The 2026 AMA Marketing and Public Policy Conference (MPPC) will take place May 16-18, 2026 in Ottawa, Ontario. The theme for this year’s conference is: Global Voices, Shared Challenges: Marketing and Policy Beyond Borders.

The event focuses on fostering collaboration between academic and policy leaders to develop evidence-based strategies that drive resilience and societal impact. Discussions will explore marketing innovation, policy development, and real-world applications that contribute to public well-being. This conference is an opportunity for professionals from government, industry, and academia to examine the intersection of marketing and public policy. 

Around the world, marketing scholars, policymakers, and societal decision-makers are grappling with complex, interdependent challenges—from climate change and health inequities to data privacy and financial inclusion. These issues cross national, disciplinary, and institutional borders, and addressing them requires a collective, boundary-spanning approach. Recognizing and challenging these boundaries is essential to fostering more inclusive, innovative, and impactful research. Explore research that examines the scope of marketing & public policy scholarship and reflects a diverse range of voices, disciplines, contexts and methodologies to address shared challenges and drive impactful marketing and public policy solutions.

Register for the 2026 Marketing & Public Policy Conference

                    Dates and Location

May 16-18, 2026

The Westin Ottawa 

11 Colonel By Drive, Ottawa, Ontario, Canada, K1N 9H4

Keynote Speaker

Straight from the Heart: A Fireside Chat with the Honourable Jean Chrétien, Former Prime Minister of Canada (1993-2003)

Topics

• Walking Together: Reconciliation, Economic Inclusion and Indigenous-Led Research Practices
• Teaching to Inspire: A Workshop on Prosocial Marketing Pedagogy
• Engagement with Public Policy Makers: Researcher Insights
• Research in Public Policy and Marketing: Revisiting & Redoubling Our Best, From Our Roots to Real-Time Challenges and Opportunities
• Research in Public Policy and Marketing: Revisiting & Redoubling Our Best, From Our Roots to Real-Time Challenges and Opportunities

Plenary Session featuring Speaker Teresa Marques, President & CEO, Rideau Hall & Foundation/Fondation, Rideau Hall 

Co-Chairs

Thank you to this year’s Conference Co-Chairs: Monica LaBarge, Queen’s University; 

Jacob Brower, Queen’s University; Michael Mulvey, University of Ottawa

                    Register

Register for the event at AMA.org.  

For questions or media credentials for this event, please contact Amy Gwiazdowski, VP of Communications.

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