CHICAGO, IL / AGILITYPR.NEWS / July 08, 2026 / For Immediate Release: July 8, 2026

Contact: Amy Gwiazdowski, agwiazdowski@ama.org

July 2026 Learning Opportunities and Events at the American Marketing Association

July learning opportunities: digital marketing, SEO and AEO, and AI adoption

Chicago, IL—This July, the American Marketing Association (AMA) is hosting new learning opportunities for marketers. AMA’s professional development offerings are designed to meet marketers where they are, whether it’s looking to deepen expertise or explore the latest trends shaping the future of marketing, the goal is to enable marketers to expand their knowledge base in accessible ways.

For additional information and registration details for virtual trainings, bootcamps, and conferences, visit AMA.org. If you have questions about any of AMA’s learning opportunities, please reach out for more information. 

Virtual Trainings, Bootcamps & Webinars

The Future of SEO, AI, and Lead Generation

July 15, 2026 | 10:00 AM – 12:00 PM CDT

Virtual Training

Search has changed forever now that AI overviews populate the top search results and users increasingly bypass Google entirely to ask chatbots for recommendations. In this two-hour session, Any Crestodina (Cofounder and CMO of Orbit Media) offers a practical approach to improving your brand’s AI visibility both on and off your website. Participants will walk away with actionable strategy to discover what AI thinks of their brand, fill service information gaps, get cited in AI sources, and build a resilient search strategy for the modern digital era. 

Focus or Fail: Fixing the Priority Problem 

July 15, 2026 | 12:00 PM – 1:00 PM CDT

Sponsored Webinar

When everything feels urgent, nothing gets done. Marketing teams are constantly juggling competing priorities and struggling to prove their real impact. This session, brought to you by Wrike, breaks down how to distinguish high-impact projects from busy work. Featuring industry experts Richard Blatcher (Director of Industry GTM at Wrike) and Andrea Fazio (Director of Marketing Operations at Raymour and Flanigan), attendees will learn how to build a repeatable prioritization framework that aligns teams about what matters most. 

ABM Plays Matched to What Your Buyers Are Doing Right Now

July 16, 2026 | 12:00 PM – 1:00 PM CDT

Sponsored Webinar

Identifying in-market accounts is only half the battle: the real challenge is executing the right play the moment a buyer signal fires. Brought to you by ZoomInfo, this session features Amy Humphrey (Manager of GTM Plays) and Amy Gabriel (Demand Generation Manager) as they break down three specific campaign plays matched to real-time buyer actions. Participants will learn how to convert competitor accounts showing migrations signals, spot expansion opportunities within their current customer base and build a tiered ABM blitz around events. Walk away with practical strategies to perfectly coordinate marketing and sales messaging so both teams move on target accounts simultaneously. 

Marketing Across Generations: Connecting with Gen X & Baby Boomers

July 21, 2026 | 10:00 AM – 12:00 PM CDT

Virtual Training

While many marketing teams expend their energy chasing younger demographics, Gen X and Baby Boomers represent two of the most economically powerful consumer groups in the country – yet they remain consistently underestimated and misread. Led by generational expert Dr. Meghan Grace (Research & Consultant at Grace Strategies & Insights), this two-hour session provides data-informed insights into the unique cohort cultures, lived experiences, and decision-making patterns that shape how these two older generations engage with brands. Marketers will leave with a clearer picture of where their current messaging falls short and how to refine their communication methods to authentically align with older consumer values. 

Digital Marketing Copywriting

July 22 – September 2, 2026 

Virtual Training | 6-Week Small Group Format

This six-week, cohort-style program blends live instruction with self-paced learning to help intermediate-level marketers build the technical foundations and creative instincts required for repeatable, high-quality copywriting across digital platforms. Led by digital medi expert and agency founder Will Francis, the training guides participants through weekly assignments and four live sessions focusing on audience personas, brand voice, social media accessibility, and more. Marketers will walk away with an actionable understanding of the content marketing funnel, strategies to drive consumer action using emotive copy, and a refined brand voice to elevate their messaging across all digital channels.  

Building a Scalable Content Strategy

July 23 – 30, 2026 | 10:00 AM – 12:0O PM CDT

2-part Bootcamp 

Content teams that produce consistently great work aren’t necessarily working harder; they are operating from a clear strategy and utilizing systems that prevent burnout. Led by Karlyn Ankrom (Founder and Lead Strategist of Oh Snap! Social), this two-part bootcamp is designed to evolve content chaos into purposeful, consistent execution. Participants will learn how to define a sharp Ideal Customer Profile (ICP), conduct content audits to understand what has previously worked, and redefine what “quality content” means in an AI-saturated landscape. The workshop provides practical frameworks to transform a single anchor idea into multiple platform-specific assets, establishing a sustainable content engine that maximizes impact without exhausting resources. 

Three Ways Institutions Are Blocking Their Own Pipeline

July 21, 2026 | 12:00 PM – 1:00 PM CDT

Sponsored Webinar

Many higher education institutions and organizations inadvertently create friction in their own enrollment and talent pipelines through outdated communication structures, misaligned messaging, and soiled data. Brought to you by Salesforce, this webinar breaks down the top three operational blocks that stifle pipeline growth and prevent meaningful engagement with prospective students and candidates.Marketing and admissions professionals will learn how to identify hidden drop-off points, streamline the cross-functional journey, and deploy targeted empathetic communication strategies that keep prospects moving smoothly through the funnel. 

AI Adoption: From Experimentation to Operationalization (Member-Only Training)

July 29, 2026 | 12:00 PM – 1:00 PM CDT 

Webinar 

AI is quickly becoming embedded in everyday marketing, yet many teams are still figuring out what meaningful, scaled adoption looks like beyond basic content generation. Led by Susan Westwater (CEO & Co-Founder of Pragmatic Digital), this exclusive members-only training explores how marketing leaders can transition their organizations from ad-hoc AI testing to intentional operational integration. The session focuses on workflow-first thinking over tool-first thinking, teaching participants how to adapt marketing operations, apply stronger human judgement and evaluation practices to AI-assisted work, and support consistent adoption across teams with varying levels of tech readiness. 

LinkedIn Learning 

Generative AI for Marketing Professional Certificate by the AMA

Online | 4 Hours | Beginner

AMA’s Generative AI for Marketing Professionals Certificate course is available on the LinkedIn Learning platform. Generative AI is revolutionizing marketing and content creation. This new learning path equips marketers with the essential skills they need to harness AI tools responsibly, from prompt engineering fundamentals to creating authentic content and developing strategic AI implementation plans. Learners will acquire practical applications that will help boost productivity and drive innovation in their work. 

Upcoming Conference

2026 AMA Summer Academic Conference 

July 20 (Virtual) | July 24 – 26, 2026 (In-Person)

Denver, CO & Online

Centered around the theme of Increasing YOUR Impact: Amplifying Scholarship, Teaching, and Organizational Leadership, this premier academic event recognizes the multi-dimensional growth required at every stage of a marketing academic’s career. Co-chaired by Kay Peters (UC Davis & University of Hamburg), Kelly Hewett (Colorado State University), and Kim Whitler (University of Virginia), the conference features curated workshops, expert panels, and collaborative sessions across 18 specialized tracks – including Consumer Behavior, Big Data & AI, and Marketing Education. Attendees will have the opportunity to receive critical publication feedback from leading scholars, explore innovative pedagogical approaches, and celebrate community achievements at the AMA Academic Awards Luncheon. Select virtual programming kicks off online on July 29, followed by the comprehensive in-person experience and specialized pre-conferences in Denver. 

2026 AMA Creating Meaningful Societal Impact: Transformative Consumer Research (TCR) Pre-Conference 

July 23, 2026 | 1:00 PM – 5:00 PM CDT

Pre-Conference | Denver, CO

Hosted ahead of the main conference, this interactive pre-conference gathers the global Transformative Consumer Research (TCR) community to inspire rigorous, relationally engaged scholarship that drives positive social change. Co-chaired by Dr. Alexander Mitchell and Dr. Meredith Rhoads of Butler University, the session is designed for both newcomers and seasoned scholars looking to build meaningful connections and explore impactful research methodologies. Attendees will engage with creative approaches, frameworks, and tools to help advance new and ongoing projects, leveraging TCR’s 20-year legacy of empowering marketing scholars through community-building, funding, publishing opportunities, and inspired teaching.

DocSIG Pre-Conference at AMA Summer Academic Conference

July 24, 2026 | 7:30 AM – 12:30 PM CDT 

Pre-Conference | Denver, CO

DocSIG’s doctoral pre-conference on job market readiness is designed to equip PhD students with the clarity, confidence, and strategies needed to successfully navigate the academic job market. Through interactive sessions, candid faculty insights, and small-group mentoring, participants will gain practical guidance on positioning their research, preparing application materials, delivering compelling job talks, and succeeding in interviews. Backed by faculty ambassadors Professor Kimberly Whitler and Professor Martin Mende, this dedicated session also creates space for meaningful peer and mentor connections, helping attendees build a strong support system as they transition from doctoral training to faculty roles. 

2026 AMA Bayesian Inference for Consumer Behavior Researchers Pre-Conference

July 24, 2026 | 8:00 AM – 12:00 PM CDT

Pre-Conference | Denver, CO

This pre-conference tutorial introduces Bayesian inference as a flexible alternative to traditional significance testing when analyzing experimental data. Built specifically for consumer behavior researchers, the session guides attendees through core concepts, explores practical applications like Bayesian ANOVA and mediation, and provides hands-on software exercises. Participants are encouraged to bring their own datasets to practice applying analytical techniques in real-time, walking away with a practical framework to elevate their data interpretation and research methodologies.

2026 AMA Marketing Educators Pre-Conference: Improving the Classroom Through Practiced Tradition and New Technology 

July 24, 2026 | 8:00 AM – 12:30 PM CDT

Pre-Conference | Denver, CO

This half-day, in-person teaching excellence workshop focuses heavily on practical classroom implementation, showing educators how to operationalize AI in their courses immediately. Featuring short teaching-tool demos, such as AI-mediated sales role plays and integrating Generative Engine Optimization (GEO) concepts, attendees will participate in guiding working sessions to build their own take-home prompts, rubrics, policies, and teaching-portfolio components. Led by veteran faculty speakers and a keynote from Professor