Another positive influence on the underfloor heating market is the growing number of plumbing & heating engineers which have been trained in the installation of UFH. Greater product awareness and knowledge amongst installers is likely to boost recommendations to customers.

One effect of rising awareness of UFH and its benefits has been the rapid growth in online sales. Although end-users account for the bulk of online customers, an increasing number of installers are also purchasing UFH systems via this channel. Consumer awareness of UFH is increasing, a factor which is likely to result in further penetration in domestic properties and hence market growth. This is being driven by the rising number of online retailers selling UFH systems, as well as efforts to stimulate the self-build and custom-build sectors.

Product developments have made underfloor heating systems easier to install, broadening their appeal for the retrofit market. This has led to the emergence of systems (both water-based and electric) which can be laid over existing floors, thereby minimising disruption and speeding up installation.

Market growth is expected during the Brexit transition period, with a more stable UK economy. Growing consumer awareness of the benefits of UFH, coupled with the ongoing emphasis on low-carbon heating systems, is expected to keep annual growth rates at 4-6% to the end of the forecast period.

The information was taken from the Underfloor Heating Market Report – UK 2020-2024 by AMA Research, which is available to purchase now at www.amaresearch.co.uk or by calling 01242 235724.