CHICAGO, IL / AGILITYPR.NEWS / April 30, 2026 / For Immediate Release: April 30, 2026

Contact: Amy Gwiazdowski, agwiazdowski@ama.org

May Learning Opportunities and Events at the American Marketing Association

May learning opportunities: Social media analytics, digital marketing copywriting, email strategy, and brand authenticity

Chicago, IL—This May, the American Marketing Association (AMA) is hosting new learning opportunities for marketers. AMA’s professional development offerings are designed to meet marketers where they are, whether it’s looking to deepen expertise or explore the latest trends shaping the future of marketing, the goal is to enable marketers to expand their knowledge base in accessible ways.

For additional information and registration details for virtual trainings, bootcamps, and conferences, visit AMA.org. If you have questions about any of AMA’s learning opportunities, please reach out for more information. 

Virtual Trainings, Bootcamps & Webinars

Interpreting and Presenting Your Social Media Analytics

May 6, 2026 | 10:00 AM - 12:00 PM CDT

Virtual Training | 2 Hours | Intermediate

When it comes to social media analytics, it is easy to get caught up in all of the metrics and forget about the story. What are the metrics telling you and how can and should you use this information to guide your future planning and decisions? In this session, learn how to effectively analyze social media data and extract meaningful insights to better communicate key findings in a clear, concise, and actionable manner to your various stakeholders.

AI-Powered ABM That Targets Accounts Ready to Buy

May 6, 2026 | 12:00 PM - 1:00 PM CDT

Sponsored Webinar

Firmographic filters tell you who looks like a customer. They do not tell you who is actively researching, comparing vendors, or ready to engage right now. That gap is where ABM budget goes to die, and when conversion rates suffer, sales stops trusting the list entirely. If sales is ignoring your account lists and your campaign ROI is hard to defend, the problem is not your strategy. It is the data underneath it. We will show you exactly how buyer intent signals transform ABM from a targeting exercise into a revenue engine, covering everything from account selection to activation timing to messaging that meets buyers where they are. 

Digital Marketing Copywriting – May 2026

May 7 - June 18, 2026

Small Group Learning | Online | 6 Weeks 

This small-group online training will help you build your writing skills by exploring the latest techniques and best practices in copywriting for the web — specifically social media, blogs and email. You’ll learn how to drive action by using powerful, emotive copy and how to explain complicated or technical details of your products in accessible ways. We’ll look at how today’s leading companies use words to shape their brand, convey their purpose and motivate people to become customers. Plus, you’ll leave ready to write the perfect headline and produce content people actually want to read.

How Should We Teach AI Marketing?

May 12, 2026 | 12:00 PM - 1:00 PM CDT

Sponsored Webinar 

This session offers a practical framework for the AI competencies that matter most in marketing today—drawn from both academic and industry perspectives—and three concrete approaches for building them into your courses next semester. The session includes a live demo of an AI marketing simulation. 

Mailed It! An Email Strategy Workshop

May 13, 2026 | 10:00 AM - 12:00 PM CDT

Virtual Training | Online | 2 Hours

Email is still one of the most personal and actionable tools we have, but only when we write with the reader in mind. This session teaches participants what it takes to break through crowded inboxes. Join strategy experts to create content people actually want as well as proven writing techniques that improve clarity, increase engagement, and support real action. We’ll cover everything from subject lines and from-names to simple language, structure, visual hierarchy, and links. You’ll leave with a repeatable system for crafting emails that people want, understand, and respond to.

Magazine Sneak Peek: What “Human or AI?” Looks Like in Practice

May 13, 2026 | 12:00 PM - 1:00 PM CDT

Sponsored Webinar

The “AI will change everything” conversation isn’t useful anymore. Marketers know change is coming. What they need is a clearer picture of what to do with that. The Customer Engagement Magazine: Human or AI? is a new print magazine exploring one of the defining questions in modern marketing, across three lenses: data, personalization, and risk. Before Issue 1 ships in June, we’re hosting a live webinar with two guests who are living this conversation from very different angles: an ex-Forrester analyst who has spent over a decade advising enterprise brands on data strategy, and a senior marketing practitioner at a Fortune 500 brand who is navigating AI adoption from inside the firewall.

Turn Brand Authenticity Into Marketing Performance

May 14, 2026 | 10:00 AM - 12:00 PM CDT

Virtual Training | 2 Hours

Being purpose-driven is a strategic advantage for brands looking to build trust, loyalty, and long-term impact. In this interactive webinar, participants will learn how to define, articulate, and activate their brand’s purpose in a way that feels authentic and aligned with business goals.

We will explore how purpose shows up across messaging, content, campaigns, and customer experience without feeling performative or forced. Through real-world examples and practical exercises, this session will help marketers move beyond surface-level storytelling and into purpose-led marketing that connects and converts.

Using AI Personas to Accelerate Market Research

May 20, 2026 | 10:00 AM - 12:00 PM CDT

Virtual Training | 2 Hours

Traditional marketing research often cannot keep pace with the speed of campaign development, creative testing, and product innovation. This two-hour virtual workshop explores how AI-powered synthetic personas and focus groups enable marketers to generate faster, lower-cost, and more scalable insights. Participants will learn how to build synthetic personas, simulate focus group discussions, test ad creative, and generate and evaluate AI-generated product concepts before committing to full research investments. The session highlights the strategic benefits of synthetic research, including speed, cost efficiency, and emerging evidence of strong alignment with human responses in early-stage, text-based research. Attendees will leave with a practical framework for integrating AI-enabled research into everyday marketing, creative, and innovation workflows.

The Brief Is Broken: How to Get What You Actually Need From Internal Teams

May 20, 2026 | 12:00 PM - 1:00 PM CDT

Sponsored Webinar

Most marketing teams don’t have a creativity problem, they have a clarity problem. Vague briefs, last-minute requests, and endless revisions are slowing everything down and frustrating everyone involved. In this session, we’ll break down why the traditional marketing brief fails and what high-performing teams do instead to get better inputs, faster approvals, and stronger outcomes. 

The Marketer’s Quick Start Guide to Claude

May 27, 2026 | 10:00 AM - 12:00 PM CDT

Virtual Training | 2 Hours

As the AI tool every marketer is talking about, Claude has seen significant feature growth and capabilities. Now is the perfect time to realize the enhanced benefits of using this platform beyond basic prompts and put it to proper use. In this two-hour interactive session, you will be guided through Claude’s most useful features, starting with the fundamentals and quickly progressing to the tools that deliver the biggest productivity gains. Learn how to give Claude persistent memory of your brand, teach it your processes, and connect it to the tools you already use. The session will focus on Projects, Skills, and Cowork: the features that turn Claude from a simple chatbot into an always-on AI colleague. After this session, you will have Claude actively working on content production, research, campaign management, reporting, and admin. You will also leave with a downloadable PDF guide that recaps everything covered, so you can implement it all straight away.

Seamless on Paper, Fractured in Practice: Building Omnichannel for Where Marketing Is Going 

May 28, 2026 | 12:00 PM - 1:00 PM CDT

Online | AMA Members Only Event

In this members-only webinar, academic researchers and industry practitioners will explore what it takes to build and evolve an omnichannel strategy in a landscape that won’t hold still. The conversation will move from the challenges practitioners are navigating today — measurement gaps, channel investment decisions, organizational alignment — to the questions that will define omnichannel marketing in the years ahead, including the role of AI, the future of identity resolution, and how to lead through uncertainty without waiting for perfect data. Attendees will leave with sharper frameworks for the decisions they’re already facing and a clearer view of where to focus next. 

LinkedIn Learning 

Generative AI for Marketing Professional Certificate by the AMA

Online | 4 Hours | Beginner

AMA’s Generative AI for Marketing Professionals Certificate course is available on the LinkedIn Learning platform. Generative AI is revolutionizing marketing and content creation. This new learning path equips marketers with the essential skills they need to harness AI tools responsibly, from prompt engineering fundamentals to creating authentic content and developing strategic AI implementation plans. Learners will acquire practical applications that will help boost productivity and drive innovation in their work. 

Upcoming Conference

2026 AMA Marketing and Public Policy Conference

May 16-18, 2026 in Ottawa, Ontario

Theme–Global Voices, Shared Challenges: Marketing and Policy Beyond Borders

Around the world, marketing scholars, policymakers, and societal decision-makers are grappling with complex, interdependent challenges—from climate change and health inequities to data privacy and financial inclusion. These issues cross national, disciplinary, and institutional borders, and addressing them requires a collective, boundary-spanning approach. Recognizing and challenging these boundaries is essential to fostering more inclusive, innovative, and impactful research. Explore research that examines the scope of marketing & public policy scholarship and reflects a diverse range of voices, disciplines, contexts and methodologies to address shared challenges and drive impactful marketing and public policy solutions.

Join us in Ottawa, Ontario–the first time this conference has been held outside the United States–May 16-18, 2026, to amplify global voices, address shared challenges, and increase the impact of marketing and policy research. 

Register for the 2026 Marketing & Public Policy Conference

Why learn with the AMA? 

The AMA is the premier community for marketing professionals offering training, research, and industry guidance. Continue your journey with Digital Marketing courses and professional credentials.

The AMA is dedicated to helping marketers advance their careers through expert-led courses that deliver the latest trends, insights, and actionable skills. Our courses offer the flexibility and depth marketers need to thrive in an ever-evolving industry. Explore more AMA learning opportunities.