New Valarte Makes Classic Current

VitrA has announced details of a new bathroom range joining its Signature Collection during in March.  A perfect complement to the contemporary designs associated with VitrA, Valarte introduces the popular Shaker design which combines simplicity with fine craftsmanship and functionality.

Valarte is a modern take on a proven classic style that can be used in a traditional or a modern interior. The design, produced by VitrA’s in-house team, takes its inspiration from Shaker and is available in three soft, nostalgic and on trend shades with circular metal ring handles.  The comprehensive furniture range includes vanities, a statement towel cupboard and variety of dresser pieces in matte white, matt ivory and matte grey.  The washbasin is also available with chrome legs bringing it bang up to date for today’s bathroom styles.

“Valarte is a characteristically classic design, but is so well suited to modern, functional needs,” says VitrA’s marketing manager Margaret Talbot. “There is a mix of open and closed storage options with single and double door bases.  Units of different sizes can be mixed and matched to suit the style and shape of the bathroom.  Mid height and tall cabinets provide useful extra storage space. Both countertop and vanity basins are available. The vanity basins come in 65, 80 and 100cm sizes and the countertop in 60cm. “

The vanity basins have an attractive double rim design with an upstand at the back and are available in one and three tap hole formats. The range also includes mirrors and illuminated mirror cabinets. The back-to-wall, wall-hung, and close-coupled WC pans complete the range.

“Consumers are looking for timeless designs and for products that combine value for money without compromising on good looks,” says Margaret Talbot. “This is exactly what Valarte offers. The choice of furniture styles and sizes and the complementary sanitaryware means that the range can be used for an en-suite, family bathrooms, cloakrooms or guest bathrooms.”

Captions:

Front page: Valarte bathroom shown in matt ivory throughout.  Valarte mirror cabinet 100cm £770.  Valarte washbasin vanity unit 100cm £1077 includes three tap holes.  Mid unit 55cm wide £850.  Tall unit 55cm £850.   Valarte ring handles £25 each.   VitrA Serenada back-to-wall WC including pan and soft-close seat £496.  All brassware shown is from VitrA’s Uno collection in a new gold finish.  Prices start from £191. This page:  Left Valarte dresser unit comprises mid unit 55cm wide and 55cm open unit, together £1100 shown in matt grey with circular handle £25.00. Right Valarte washbasin unit with door and single tap hole basin shown in matt grey £730.  Valarte flat mirror 65cm £300.  All accessories, flush plate and tiles also from www.VitrA.co.uk

VitrA Background

VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1942, VitrA is Turkey’s leading bathroom manufacturer. In recent years VitrA has expanded into international markets and over 50% of VitrA’s total output is sold outside of Turkey. From 16 production facilities in Turkey, Germany, France and Russia, VitrA produces a full range of bathroom products including over 5 million pieces of sanitaryware along with complementary bathroom furniture, baths, brassware and bathroom accessories, which are distributed to over 75 countries on five continents. VitrA UK, based in Didcot Oxfordshire has been supplying the UK bathroom market for over 25 years and is an active member of the Bathroom Manufacturers Association and BiKBBI.