Morpher Folding Helmet - the space saving helmet that’s changing the way we ride

• Perfect for cyclists, scooter riders and skateboarders
• Space saving Morpher Helmets fold flat and can be stored in a backpack or handbag
• A Morpher is the must have kit for commuters, e-scooter riders, bike share scheme users, tourists and travellers
• Morpher flat folding helmets make cycling safer and more convenient for all
• The ideal holiday gift for your loved ones

Everybody knows a bike helmet could save your life, but that doesn't stop people ditching them because they are too bulky to stow in a bag or carry about. Morpher, the multi-award winning flat folding bike helmet was invented to encourage more people, particularly those that ride for commuting, leisure or sightseeing, to wear head protection and improve their safety on the streets.

What makes Morpher a great choice for cyclists (and the perfect holiday gift for your loved ones), is that once you get off the bike (or scooter or skateboard), the helmet folds flat, and can be stored into a backpack or handbag until needed.

While it is possible that a helmet could save your life people are still reluctant to wear them, which is hard to get your head around (pun intended) considering that one global study found that wearing a helmet reduces the risk of major head injuries by nearly 70%. And despite the growing awareness around cycling and scooting safety the fact remains that rigid helmets take up a lot of space when not being worn which puts people off wearing them and puts them at risk from avoidable serious head injury or worse. And in 93% of fatal bike accidents helmets were not being worn.

A Morpher helmet comes in handy when you are flying, don’t want to check luggage, and have limited space in your carry-on bag. And if you use an urban bike-sharing scheme it’s really convenient to be able to tuck a helmet into a small shoulder bag, rucksack before and after you cycle. Perfect for city sightseeing tours and if you’re on a cycling touring road trip a Morpher will take up less space in a packed car or RV.

According to one study, only 29% of American adult cyclists say they always wear a helmet, while another 15% say they wear one occasionally. And as the numbers of bike and scooter sharing networks explode across the country, a Morpher is the perfect holiday gift for the riders in your life to stash in their bags and keep them safe on the streets.

Available in Matt Black, Shiny Black, Stunning Silver, Sunshine Yellow, Gunmetal Grey, Snowy White and Regal Red. 

ENDS

www.morpherhelmet.com

RRP: £109/€129/$149 available from www.morpherhelmet.com

For further information, jpegs, video, interview and more information please contact: Caroline Ratner, caroline@carolinecomms.com

Notes to Editors

Safety

90% of cyclists admit that they know how dangerous it is not to wear a helmet but they still don’t wear one, and an astonishing 83% of these say they won’t wear a one because they are inconvenient to carry around when not cycling.

Awards

Yahoo Sports Innovation Award 2018

Morpher Helmet has won prestigious awards for innovation and inventions:

iF D+I Award ‘16

Edison Gold Award

Time Magazine AND Popular Science Invention of the year