CHICAGO, IL / AGILITYPR.NEWS / November 02, 2026 / November 2026 Learning Opportunities and Events at the American Marketing Association

Helping marketers thrive in a rapidly changing industry

Chicago, IL—The American Marketing Association (AMA) is offering a diverse lineup of learning opportunities this November designed to help marketers stay ahead in a rapidly evolving industry. From AI literacy and social listening to brand voice development, AMA’s webinars, virtual trainings, bootcamps, and conferences provide practical insights and expert guidance for marketing professionals. These programs equip participants with actionable skills, fresh perspectives, and industry best practices to drive growth, innovation, and business impact.

Virtual Trainings, Bootcamps & Webinars

How to Write a Strategy Plan (November 2026)

November 5, 2026 | 10:00 AM - 12:00 PM CDT

Virtual Training

This 2-hour virtual training helps marketing and business leaders develop effective long-term strategic plans that align organizational goals, guide resource allocation, and drive sustainable growth. Participants will learn a proven strategic planning process, from crafting a vision statement and identifying key business priorities to selecting strategies and translating them into actionable initiatives. The session includes practical frameworks, templates, and worksheets that attendees can immediately apply within their organizations.

Becoming the Source AI Cities: GEO Best Practices for Higher Education 

November 5, 2026 | 12:00 PM - 1:00 PM CDT

Webinar

As AI-powered search tools increasingly influence how prospective students discover colleges and programs, higher education institutions must adapt their digital strategies to remain visible and authoritative. This free webinar explores how colleges and universities can optimize their content for Generative Engine Optimization (GEO), ensuring their websites become trusted sources that AI platforms reference and cite. The session features insights from Matt Yonan of RDA and Carmen Crist of Michigan State University, who will share practical strategies for improving AI visibility across complex institutional websites.

Strengthening Customer Data Quality 

November 12, 2026 | 10:00 AM - 12:00 PM CDT

Virtual Training

As marketers gain access to increasing amounts of customer data, understanding when and how to use that information responsibly has become essential. This virtual training explores how organizations can improve customer data quality by considering customer intent, context, and trust alongside analytics. Led by Christina Garnett, participants will learn how to evaluate whether personalization efforts feel helpful or invasive, apply the concept of Relationship Context Legitimacy, and make data-driven decisions that strengthen customer relationships while supporting business objectives. 

Social Media Trends for 2027

November 17, 2026 | 10:00 AM - 12:00 CDT

Virtual Training 

Stay ahead of the rapidly evolving social media landscape with this virtual training focused on the trends, platforms, and emerging content strategies expected to shape 2027. Designed for marketers, social media professionals, and business leaders, the session explores how platform updates, algorithm changes, and new audience behaviors are transforming social media marketing. Attendees will learn how to adapt their strategies, leverage the latest tools, and draw inspiration from innovative brands that are already embracing the next wave of social media trends.  

Growing Marketing Talent Without the Entry-Level Ladder (Members Only)

November 19, 2026 | 12:00 PM - 1:00 PM CDT

Members-Only Webinar

Many organizations are facing a growing challenge: developing new marketing talent as traditional entry-level opportunities become less common. This members-only webinar explores how marketing leaders can identify, nurture, and retain emerging talent in a changing workforce environment. Attendees will gain insights into alternative development pathways, modern career progression strategies, and approaches for building strong marketing teams when the traditional entry-level ladder no longer exists. 

Secure by Design: Scaling AI Without Losing Trust

November 19, 2026 | 1:00 PM - 2:00 PM CDT

Webinar

As organizations accelerate AI adoption, maintaining customer trust, security, and governance has become increasingly critical. This webinar examines how businesses can scale AI initiatives responsibly by embedding security, transparency, and ethical considerations into AI systems from the start. Participants will learn strategies for balancing innovation with risk management while ensuring AI-powered experiences remain trustworthy and aligned with stakeholder expectations.

LinkedIn Learning 

Generative AI for Marketing Professional Certificate by the AMA

Online | 4 Hours | Beginner

AMA’s Generative AI for Marketing Professionals Certificate course is available on the LinkedIn Learning platform. Generative AI is revolutionizing marketing and content creation. This new learning path equips marketers with the essential skills they need to harness AI tools responsibly, from prompt engineering fundamentals to creating authentic content and developing strategic AI implementation plans. Learners will acquire practical applications that will help boost productivity and drive innovation in their work. 

Events

2026 AMA Collegiate Career Week

November 9-13, 2026

Virtual 

AMA Collegiate Career Week is a fully virtual, week-long event designed to help marketing students bridge the gap between the classroom and the workplace. Through expert-led sessions, career panels, networking opportunities, and recruiter engagement, participants gain practical career insights, develop professional skills, and connect with industry leaders actively seeking emerging marketing talent. The program also includes the Gerber Life Virtual Digital Marketing Competition, giving students the opportunity to tackle a real-world marketing challenge and build experience they can showcase to future employers.

Transform Your Marketing with AI: Hands-On Workshop Series (Nov-Dec 2026) 

November 24 - December 15, 2026 

This AMA boot camp provides marketers with a practical, hands-on approach to integrating AI into everyday marketing workflows. Through a multi-session workshop series, participants will learn how to use AI tools to enhance productivity, improve content development, strengthen customer engagement, and optimize marketing performance. The program is designed to help marketers move beyond theory and gain real-world experience applying AI across a variety of marketing functions.

Upcoming Conferences

2026 AMA Symposium for the Marketing of Higher Education 

November 8-11, 2026

Denver, CO

The AMA Symposium has been shaping the future of higher ed marketing for over 30 years with a peer reviewed program designed to refine strategy, strengthen institutional reputation, and support long-term financial health. Featuring keynotes from facilitator, strategic advisor and acclaimed author Priya Parker, Hello Sunshine CEO Maureen Polo, and award-winning marketer and cultural translator Dr. Marcus Collins, attendees will participate in interactive workshops, breakout sessions, and small group discussions covering topics such as enrollment, branding, marketing technologies, and AI. Attendees can also connect in the interactive exhibit hall and the new AMA Braindate Lounge to collaborate and solve pressing higher education challenges. 

Why learn with the AMA? 

The AMA is the premier community for marketing professionals offering training, research, and industry guidance. Continue your journey with Digital Marketing courses and professional credentials.

The AMA is dedicated to helping marketers advance their careers through expert-led courses that deliver the latest trends, insights, and actionable skills. Our courses offer the flexibility and depth marketers need to thrive in an ever-evolving industry. Explore more AMA learning opportunities. 

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