UNITED KINGDOM / AGILITYPR.NEWS / November 18, 2025 / As interest in simple, sustainable wellbeing habits continues to grow across the country, Sheffield-based Supp is introducing three new functional gummies into its range, each designed to make everyday health feel effortless. The new products boast targeted formulas for beauty nourishment, clarity, and stress support.

The trio of science-led wellness gummies expands the existing evidence-based supplement range from the UK-based company, which has built a reputation for its focus on clinically researched ingredients and formulations grounded in nutritional science. The latest additions – developed by Supp’s in-house biomedical team – are designed to support three in-demand areas of wellness: appearance, focus, and emotional resilience.

Leading the launch is Supp’s Hair, Skin & Nails Gummies, created to nourish three of the body’s most visible markers of wellbeing. Hair, skin, and nail health can be affected by diet, stress, lifestyle, and constant environmental exposure, from central heating and air conditioning to pollution. These raspberry-flavoured gummies deliver a 13-nutrient blend, including biotin to support keratin formation and zinc to encourage healthy cell turnover, helping to promote stronger hair, clearer complexion and more resilient nails. 

Hericium erinaceus, more commonly known as Lion’s Mane, is the star of Supp’s second new gummy, designed to offer a natural daily support for cognitive clarity and focus. Traditionally used in East Asian practice to help maintain a balanced mind, Lion’s Mane has since gained attention in modern research for its potential role in supporting memory and concentration. 

Supp uses a concentrated 10:1 fruiting-body extract, the part of the mushroom most studied for its cognitive benefits. The wild berry flavoured gummies offer a fruity, non-caffeinated way to feel mentally steady, making them suitable for work, study, and everyday focus without causing jitters, spikes, or crashes.

Completing the collection is Supp’s Ashwagandha Gummies, soft and subtly sweetened with natural raspberry. Ashwagandha has a long history in traditional Ayurvedic practice, where it has been used to help the body maintain balance under pressure. 

In recent years, it has become one of the most widely studied adaptogens, with research suggesting it may help support a more regulated cortisol response - the hormone closely linked to stress, tension and ‘fight or flight’ patterns. By supporting the body’s natural stress-regulation pathway, the gummies are designed to encourage a calmer baseline, steadier mood, and a more grounded emotional response. 

“When strong scientific evidence shows that natural compounds can meaningfully support everyday wellbeing, access becomes essential,” says Olivia Buckley, Co-Founder and Biomedical Scientist at Supp. “Our goal was to make the benefits of real, science-led nutrition something people can actually enjoy and stay consistent with, with no barriers, and no complicated jargon or complexity - just helpful, accessible, science-led support woven into daily life.”

Convenience and consistency were central to the development of the range. Each gummy is pre-dosed with a research-aligned daily serving of its key functional ingredient, including biotin at 5000 µg to support keratin formation, 200 mg of a concentrated 10:1 fruiting body extract providing the equivalent of 2000 mg of dried Lion’s Mane, and a 30:1 Ashwagandha root extract to support the body’s stress response. 

Because the products are taken in gummy form, there’s no water required, no tablets to swallow, and no complex timing or routine-building. They are designed to fit into real life - into work bags, bedside tables, gym lockers, and travel pouches - ensuring that consistency is something that happens organically… not with effort.

Every batch is manufactured to GMP standards and independently tested for purity and potency, ensuring that what’s on the label is exactly what’s in each gummy.

Together, the trio reflects Supp’s belief that the mind and body are deeply interconnected; that outward appearance, cognitive clarity, and emotional steadiness all benefit from small but meaningful daily support. The range is built around habits that are easy to start and effortless to sustain, helping people build a stronger everyday baseline, rather than chase all-or-nothing change. The new gummy range is available now, with nationwide delivery.

For more information or to explore Supp’s range, visit https://supp.store