BATON ROUGE, LA / AGILITYPR.NEWS / February 04, 2026 / Baton Rouge, LA. February 4, 2026, Tatro Toys is excited to announce the names of four new characters, expanding its vibrant world of inclusive, imagination-driven play. Joining Flicker the Fox, introduced in the fall of 2025, these new friends mark the beginning of the next chapter in the Tatro Toys universe.

After weeks of community participation and creative, heartfelt submissions, the names have been chosen, each one shaping the unique stories these characters will bring to life.

“Names are where stories begin,” said Will Barrios, Founder of Tatro Toys. “They give our characters personality, purpose, and a sense of belonging. By inviting families into this process, we weren’t just choosing names, we were building this world together.”

Meet the newest friends joining Flicker the Fox and the Tatro Toys family:

• Wink the Firefly: Bright and joyful, Wink lights up the night and inspires wonder, curiosity, and warmth wherever he goes.
• Luma the Unicorn: Majestic and graceful, Luma stands tall with quiet confidence, inspiring kindness and sparking imagination in everyone around her.
• Bloop the Seahorse: Cozy in his bubble and mindful of safety, Bloop balances adventure with comfort, reminding children it’s okay to explore at their own pace.
• Noodle the Worm: A thoughtful character with a rich inner world, Noodle’s wisdom runs as deep as the soil he calls home.

The naming contest invited families, children, and caregivers to actively shape the Tatro Toys universe, reinforcing the brand’s belief that stories are stronger when created together.

Tatro Toys will announce the official contest winners soon and will continue rolling out stories, play experiences, and adventures featuring Flicker the Fox and these new characters in the coming months.

For updates and upcoming announcements, follow Tatro Toys on social media and stay tuned as these stories continue to unfold.

About Tatro ®Toys:

Founded by Will Barrios, a Certified Play Expert and heart-led creator, Tatro Toys® designs inclusive, joyful toys that empower children and families to play with love. Relaunching in 2026, the brand is rewriting the toy story one joyful toy at a time through products and experiences that reflect the beautiful diversity of how families grow and thrive.