About Elliott Parker

Elliott Parker is the CEO of Alloy Partners, a venture builder that co-creates advantaged startups with corporations and entrepreneurs. He earned a B.S. in Finance from BYU and an M.B.A. from the UCLA Anderson School of Management. Elliott launched his career in strategy consulting at Innosight, the firm founded by Clayton Christensen, where he helped dozens of Fortune 100 companies build and execute their innovation strategies.

Elliott joined his friends at High Alpha, the Indianapolis-based venture studio, to lead business design and corporate innovation in 2018. He spun Alloy out of High Alpha to bring the venture building playbook to corporations, universities, and governments. Elliott is the author of “The Illusion of Innovation: Escape ‘Efficiency’ and Capture Radical Progress,” a book that highlights the opportunity for scaled organizations to unlock transformation through rapid experimentation.

A firm believer in the power of entrepreneurs to bring about meaningful innovation, Elliott is driven by this mission. A California native and avid surfer, he seizes any chance to ride some waves, finding that he does his best thinking out on the water. In 2022, he competed in the Bosphorus Cross-Continental Swim, placing in the top ten for his age group.

About the American Marketing Association (AMA)

As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. 

The association's philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. The AMA Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact. 

AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.