LOUISVILLE, KENTUCKY / AGILITYPR.NEWS / March 23, 2026 / Louisville, KY – March 23, 2026 — The Real Cornbread Mafia (TRCM) beverage brand is launching statewide, unveiling a bold new THC beverage inspired by Kentucky heritage and crafted for today’s social gatherings.

The Real Cornbread Mafia beverage blends Kentucky storytelling, distinctive flavors, and modern innovation to offer a contemporary alternative to alcohol. As interest in alcohol alternatives and hemp-derived drinks surges, the brand offers a vibrant new way for people to relax, gather, and celebrate—rooted in tradition but designed for today.

Rooted in Kentucky’s spirit of independence and outlaw ingenuity, The Real Cornbread Mafia beverage pays tribute to the rebellious heritage that shaped the region. By reimagining a legendary story for a new generation, the brand seamlessly connects the past to the present.

Reflecting Kentucky’s evolving social rituals, the brand offers a beverage for those seeking a fresh way to gather and connect—beyond conventional drinking culture.

“I’ve lived the story that inspired this brand,” said Joe Keith Bickett, co-founder. “Being part of the original Cornbread Mafia means carrying a piece of Kentucky history with you. This beverage is about honoring that heritage while creating something fresh that reflects how people gather and celebrate today.”

Flavor Profiles Rooted in Southern Tradition

Peach Haze Tea

Peach Haze Tea feels like summer in a glass, like sitting on the porch with loved ones while laughter floats on a warm Kentucky breeze. The gentle steeping brings out the tea’s aroma and smoothness, letting the ripe, juicy peaches shine through. It’s light, refreshing, and made for good company, with just 30 calories in every can. Enjoy one, and if the moment’s right, don’t be shy to reach for another and enjoy the smooth 5mg of Delta-9 THC.

Blueberry Dream Lemonade

The folks behind The Real Cornbread Mafia were farmers through and through; if you could grow it in Kentucky, they knew how to grow it. Blueberry Dream Lemonade tastes like a break in the shade after a long, hot day: crisp, tart lemonade with a splash of sweet blueberries. It’s light, refreshing, and made for good company, with just 30 calories in every can. Every sip is bright, balanced, and easygoing, like sharing a cold drink with friends, complete with a smooth 5mg of Delta-9 THC.

Grape Berry Kush Soda

Ask anyone from rural Kentucky, and they’ll tell you a grape soda from the corner store was the ultimate treat in the ’70s and ’80s. Our Grape Berry Kush Soda brings back that simple joy with bold grape flavor and classic soda sweetness, now in a lighter, 30-calorie can. It’s made for kicking back after a long day, sharing laughs, and enjoying a smooth 5mg THC lift with a taste of good times gone by.

The Real Cornbread Mafia beverage joins the rapidly expanding THC-infused beverage category, catering to consumers seeking alternatives to alcohol.

The brand reflects several key consumer trends, including:

• Increased demand for alcohol alternatives
• Rapid growth in THC and hemp-derived beverages
• Story-driven consumer brands rooted in culture and place
• Low-calorie social beverages

The Real Cornbread Mafia beverage will launch in select markets across Kentucky, with retail placement, tasting events, and promotional activations designed to introduce the brand to consumers statewide, following a soft launch at SXSW in Austin, Texas.

About The Real Cornbread Mafia Beverage

The Real Cornbread Mafia is a Kentucky-inspired THC beverage brand crafted for today’s social rituals. Channeling the outlaw roots and storied past of Kentucky’s Cornbread Mafia, the brand blends regional heritage with modern beverage innovation. The result is a bold new alternative to alcohol that invites consumers to celebrate their independent spirit and embrace a new way to connect.