Flicker Has Arrived: Tatro® Toys Returns to Spark Imagination
Fri, Dec 05, 2025 11:51 EST
Tatro® Toys, the beloved toy brand founded by Certified Play Expert and lifelong creator Will Barrios, is officially reigniting the spark of imagination that started it all, beginning with the arrival of its newest character, Flicker the Fox. The brand's highly anticipated comeback focuses on a strong mission: to create toys that represent real families and the diverse stories that make up today's world. The brand is dedicated to building toys with families, not just for them, ensuring every child can see themselves and their loved ones represented in play. Everyone's friend, Flicker the Fox, Tatro Toys' beloved family friend, has officially arrived. This limited-edition plush embodies everything the brand stands for: curiosity, courage, creativity, and connection. Flicker is now available for purchase at tatrotoys.com-just in time for holiday gifting. "Flicker represents that spark of imagination every child carries," said Will Barrios, Founder of Tatro Toys. "When families told us they wanted toys and to hear stories that reflected more like their own, we listened. Our mission now is simple but powerful: every child deserves to see themselves in play, and every family deserves to belong in that story." Tatro Toys was born from wonder. At just 10 years old, Barrios built imaginary worlds filled with mix-and-match characters and painted playsets meant to inspire kids to dream big. Years later, that spark evolved into a toy brand that champions creativity and inclusivity-until the pandemic paused production. But the dream never faded. Through reflection and deep conversations with families, Barrios discovered that the toy aisle still lacked representation. Many toys showcase only one type of family. Tatro Toys is returning to change that narrative. Toys for Every Kind of Family, the evolution of Tatro Toys will proudly reflect: - Two-mom families - Two-dad families - Single parents - Multiracial and blended families - Gender-diverse characters - And the many beautiful ways families exist today Every character and story aims to help children feel seen, celebrated, and connected. As part of its relaunch, Tatro Toys invites families everywhere to help shape the brand's future through its interactive campaign, #RewriteTheToyStory. Through shared experiences, feedback, and imagination, Tatro Toys will co-create characters and stories that reflect today's world. Fans can also explore new exclusive merchandise at tatrotoys.com, featuring Flicker artwork and the brand's heartfelt tagline: "You Belong Here." About Tatro® Toys Founded by Will Barrios, a Certified Play Expert and heartfelt creator, Tatro Toys designs inclusive, joyful toys that empower children and families to play with love. Relaunching in 2026, the brand is rewriting the toy story one joyful toy at a time through products and experiences that showcase the rich diversity of how families grow and thrive.
Zaffiri Precision Extends Black Friday/Holiday Blowout Sale Through Dec. 15
Fri, Dec 05, 2025 09:00 EST
Last call for permanently discontinued components; remaining Glock 26 Uppers and more at up to 70 percent off. Zaffiri Precision , a leading innovator in precision-engineered firearm components, announced an extension of its Black Friday/Holiday Blowout Sale through Dec. 15, 2025, following an overwhelming response that completely sold out its initial Glock 26 inventory. The extended event features unprecedented closeout pricing, up to 70 percent off, on product lines that are being permanently discontinued. In addition, Zaffiri Precision is offering an extra 20 percent off all non-promotional items (excluding Black Friday closeouts) sitewide using code BF2025. The headline offer includes the last remaining Glock 26 complete upper assemblies ever to be produced by Zaffiri Precision. Formerly priced at $500, these fully built, ready-to-install uppers are now available for just $249 while supplies last. Once this inventory is sold out, Glock 26 upper production will cease permanently. Four distinct slide cut options are available to fit a wide range of build preferences. Customers can pair the upper with the new Glock 26 frame from Glock Store, featuring the extended Glock 19-length grip, to create what many builders consider the ultimate modern concealed-carry platform. Zaffiri Precision has also added a final inventory of select Glock 48, Glock 19, and Glock 17 complete uppers , each marked down to $249, more than 50 percent off the original MSRP. These items are available while supplies last and will not be reissued for production. Additional doorbuster deals through Dec. 15, 2025, include: 500 rounds of 115gr FMJ 9mm ammo for $120 (while supplies last) All Zaffiri Precision compensators - threaded and non-threaded - at 50 percent off ZULU Series complete uppers - buy one, get four free magazines Free Holosun optic with qualifying purchases (details on site) 20 percent bonus on Zaffiri Precision gift cards ($100 value for $80) "This sale truly marks the end of an era for several of our most popular product lines," said Thom Kuss, Director of Marketing for Zaffiri Precision. "Once current inventory is gone, it's gone for good. We're giving our customers one final opportunity to secure Zaffiri-quality components at prices we will never repeat." The Extended Black Friday/Holiday Blowout Sale runs now through Dec. 15, 2025, or until all closeout items are sold out. Quantities remain extremely limited. Shop the sale at https://zaffiriprecision.com/blackfriday/ and use code BF2025 at checkout for maximum savings. For more information on Zaffiri Precision, visit https://zaffiriprecision.com/ or any of its social media platforms: Instagram or X . Additional high-resolution images are available for download here: https://lauraburgess.com/clients/zaffiri-precision/ .
Musical & Artistic Vibes from Across the Globe at Indigenous Holiday Market
Fri, Dec 05, 2025 02:47 EST
Indigenous Peoples' rights organization , Cultural Survival, is thrilled to announce the return of its iconic Indigenous Arts Festival this holiday season. Featuring artists and performers from all directions, the annual Cultural Survival Bazaars , running since 1975, are an invitation to remember that "we are nature, we are the universe, we are part of the web of solidarity," as Indigenous ways of being are shared through music, song, dance, handmade items, food, and spoken word.
ABS Consulting Releases Key Paper on Cybersecurity Training
Thu, Dec 04, 2025 14:35 EST
ABSG Consulting Inc. (ABS Consulting), a global leader in safety, risk and asset integrity management, has released a pivotal paper to support vessel and facility owners and operators in meeting compliance with the U.S. Coast Guard's (USCG) Maritime Cyber Rule. This paper outlines practical steps to meet the first cybersecurity training deadline of January 12, 2026. Titled From Final Rule to Fully Trained: Practical Direction for Meeting the U.S. Coast Guard's Maritime Cybersecurity Requirements , this resource is the third in a series of papers reflecting ABS Consulting's expertise in helping the maritime industry navigate the evolving digital threat landscape. The paper explores the foundational stage of compliance: cybersecurity training. As cyberattacks become increasingly common, it is critical to establish a robust cybersecurity culture at every level of operations. A single breach poses the risk of untold costs to both finances and reputation, in addition to potentially devastating impacts on the global supply chain and critical infrastructure. To mitigate these risks, the USCG regulation requires that all staff members participate in role-specific training, which will focus on recognizing, detecting and reporting threats, as well as implementing countermeasures to prevent cyberattacks. Compliance is not optional-a failure to implement the required training could lead to penalties or a halt to operations. In addition to this paper, ABS Consulting has also introduced the MTSA Cybersecurity Training Series , a suite of convenient, role-based online courses designed using real-world scenarios. Companies can help to secure their operations, earn a recognized certification, track progress and confidently meet the January 12, 2026, deadline. Learn more about ABS Consulting's maritime cybersecurity work. Also available for download is ABS Consulting's first report in its maritime cybersecurity series, Managing Maritime Cyber Risk - Rising to USCG's New Maritime Security Directive in addition to the second paper, Operationalizing Maritime Cybersecurity: A Strategic Approach for the Cruise Industry. NOTES TO EDITORS ABS and ABS Consulting representatives will be onsite at WorkBoat 2025, Booth 1621. If you would like to arrange an interview, please reach out to Nancy Dunnahoe (details below). You will also find the paper attached for easy download and reference.
NATP Urges DOE to Reverse Accounting Degree Reclassification, Citing Risks to the Tax Workforce and Taxpayer Access
Thu, Dec 04, 2025 14:20 EST
The National Association of Tax Professionals (NATP) is calling on the U.S. Department of Education to reverse its recent decision to classify accounting degrees as "non-professional," warning the move could restrict student access to accounting programs and weaken the nation's tax-preparation workforce at a time when taxpayers increasingly rely on trained guidance. In a letter to Education Secretary Linda McMahon , NATP urged the department to reconsider the new definition of "professional degree," which excludes accounting and several other regulated, public-facing fields. Under the department's proposal, degrees designated as "non-professional" would be subject to lower federal borrowing limits. NATP warns that this change could deter students from entering accounting, a licensed, education-dependent profession foundational to taxpayer compliance. "Accounting is a profession built on rigorous education, ethical standards and oversight," said Scott Artman, CPA, CGMA, CEO of NATP. "Reclassifying accounting as 'non-professional' misrepresents the realities of this work and risks reducing access to the education future tax professionals need. That's not just a workforce issue; it's a taxpayer issue." More than 80 million taxpayers rely on paid preparers each year. NATP states that limiting the pipeline of future accounting graduates could have far-reaching consequences, particularly for underserved communities and small businesses that rely on qualified tax support. The association's letter outlines three primary concerns: 1. Reduced access to accounting education: Lower borrowing limits could make accounting and advanced coursework less accessible for many students, including those from low-income backgrounds or rural communities where educational opportunities are already limited. 2. Threats to the tax-professional workforce: The accounting and tax-preparation industries are facing well-documented workforce shortages. Additional barriers to accounting degrees could deepen the talent gap and limit the availability of trained professionals. 3. Risks to taxpayer service and compliance: Tax laws grow more complex each year. A reduction in trained preparers may increase filing errors, limit taxpayer assistance options and strain IRS resources. "Every taxpayer benefits when knowledgeable, well-trained professionals are available to help them navigate the tax code," Artman said. "We're asking the Department to work with those who understand this profession best. A fair and accurate classification system should strengthen access to essential public-facing professions - not restrict it." NATP is encouraging the Department of Education to restore accounting to the list of recognized professional fields or reevaluate loan thresholds for degrees that lead to licensed, regulated work. The association also expressed its willingness to collaborate with the Department to ensure the final policy reflects the needs of students, professionals and the taxpayers they serve.
Experience Indigenous Arts in Celebration of the Winter Solstice at WaterFire Arts Center
Thu, Dec 04, 2025 13:55 EST
Indigenous Peoples' rights organization , Cultural Survival, is thrilled to announce the return of its iconic Indigenous Arts Festival this holiday season. Featuring artists and performers from all directions, the annual Cultural Survival Bazaars , running since 1975, are an invitation to remember that "we are nature, we are the universe, we are part of the web of solidarity," as Indigenous ways of being are shared through music, song, dance, handmade items, food, and spoken word. "Join us," says Candyce Testa (Pequot), Cultural Survival Bazaar Events Manager, "in honor of Indigenous cosmovisions, the Winter Solstice, and the return of light." On December 20-21, 2025 , the Cultural Survival Bazaar will take place for the first time at the WaterFire Arts Center in Providence, RI. Shop jewelry, hand-knotted rugs, clothing, accessories, housewares, paintings, sculptures, blown glass, and more from Indigenous artists and cooperatives from 25+ countries spanning 6 continents. The event will feature 40+ artists and community representatives, including Wampum maker Robert DeGaetano (Mashpee Wampanoag) from the USA, textile weaver Marilu Fernandez (Quechua) from Peru, and nomadic artist Saoudata Walet Aboubacrine (Kel Tamashek) with artwork from Burkina Faso, Mali, and Niger. Taste authentic Indigenous cuisine of the Northeast from Chef Sherry Pocknett (Mashpee Wampanoag) of Sly Fox Den , who in 2023 received the James Beard Award for Best Chef in the Northeast. Sample cuisine from Eli's Delicias --serving Argentinian sandwiches, empanadas, and desserts; fry bread creations from Fry Bread Indigenous Fusion; and Palestinian food from Mohawk Shwarma Grill. Hi Bar Lo Bar will provide patrons with cocktails and mocktails. Annawon Weeden (Mashpee Wampanoag/Pequot/Narragansett), a multi-talented performer, educator, artist, and storyteller, will lead the children's learning area. Listen to and watch performances by: Yarina (Kichwa) : Founded in 1984 by Jose Manuel Cachimuel and Rosa Elena Amaguaña, Yarina presents Kichwa Otavalo fusion music. The group promotes the conservation of Indigenous Kichwa traditions and performs a diverse repertoire from Ecuador's northern Indigenous cultures, featuring traditional Andean instruments such as the bandolín, charango, and sampoña, alongside classical instruments. Thawn Harris (Narragansett-Niantic): Thawn is a storyteller, dancer, and cultural ambassador who shares his people's living traditions through song, dance, and story across New England and beyond. Tia Roberts (Narragansett): Tia is Miss Sweetheart America 2024, a talented Fancy Dancer, Jingle Dress Dancer, and public speaker. Marie Dion (Mi'Kmaq, Algonquin, Blackfoot): Marie walks the path of her Northeast Woodlands ancestral lineage and is an author, artist, speaker, and teacher, and shares the messages of her ancestors through her life experiences. From the Artists "The outlets for Indigenous artists are very limited where I am in the western part of the United States. Doing this event and being able to share my work with Cultural Survival is another outlet for Indigenous Peoples to show their work and explain their culture to people. It's the connection that shows people that this is what we do and how we live, and this is the beauty we create. And that's something that I love about it," says Phibert Begay (Diné/Navajo), silversmith. "Every colorful stitch is an act of resistance, a bridge to a connection between ourselves and nature. In our weaving, we prove that the pueblos have not disintegrated. We are integral. We are medicine, dance, culture, the defenders of life, of land, of water. We are merchants. We are everything. We sing. That is what our grandparents taught us and what we seek to pass to our children. All of that comes through in my weaving, the earrings, and the bracelets I make. I do this with a community of women with care, love, and sometimes sadness," says Maria Violet Medina Quisque (Nasa), textile weaver from Colombia. "Positive emotion gives you the power to create the best pieces, and those pieces are recognized by the consumer. That is my challenge: to create unique pieces of filigree jewelry that give the consumer a feeling of happiness, fulfillment, and increased confidence," says Katarina Doda of Macedonia. High-resolution photos available upon request. Bazaar Website Promo Video Register to volunteer Cultural Survival's Website Event Information: December 13-14, 2025 The Cyclorama at the Boston Center for the Arts Boston, MA Saturday, December 13: 10 am - 9 pm Sunday, December 14: 10 am - 6 pm "Pay what you can" with a suggested donation of $10. Get tickets for the event on eventbrite. December 20-21, 2025 WaterFire Arts Center 475 Valley St. Providence, RI Hours Saturday, December 20: 10 am - 9 pm Sunday, December 21: 10 am - 6 pm "Pay what you can" with a suggested donation of $10.
Keeper Security Appoints Veteran Go-To-Market Leader Tim Strickland as Chief Revenue Officer
Thu, Dec 04, 2025 13:10 EST
Seasoned SaaS executive joins Keeper to lead global revenue strategy amid rapid demand for unified, zero-trust privileged access management Keeper Security , the leading provider of zero-trust and zero-knowledge cybersecurity software protecting passwords and passkeys, infrastructure secrets, remote connections and endpoints, today announces the appointment of Tim Strickland as Chief Revenue Officer (CRO). Strickland will lead Keeper's global revenue organisation, driving go-to-market strategy, customer growth and channel expansion as demand accelerates globally for modern Privileged Access Management (PAM) and identity security solutions. Strickland brings more than two decades of executive leadership experience scaling high-performance revenue teams at category-defining SaaS companies. Most recently, he served as Chief Revenue Officer at ZoomInfo, where he guided the company through a successful IPO, built its customer growth and strategic sales functions and oversaw the go-to-market integration of eight acquisitions. Prior to ZoomInfo, Strickland held senior revenue leadership roles at Marketo, where he played an integral role in the company's growth, its take-private acquisition by Vista Equity Partners and subsequent sale to Adobe. His responsibilities spanned enterprise sales, account management, customer success and global channel development. "Tim is joining Keeper at a pivotal moment as organisations around the world confront unprecedented identity-based threats," said Darren Guccione, CEO and Co-founder of Keeper Security. "He brings the kind of leadership that elevates teams, sharpens focus and accelerates impact. Tim understands the responsibility we have to our customers, and he shares our commitment to building secure, elegant solutions that drive meaningful outcomes. I'm confident he will help propel Keeper into its next chapter of growth while keeping our vision and our customers at the centre of everything we do." In his new role, Strickland will oversee Keeper's global sales, customer success, revenue operations and channel ecosystem, with a focus on expanding market penetration for Keeper's unified privileged access management platform. KeeperPAM® combines enterprise password management, secrets management, privileged session management, zero-trust network access, endpoint privilege management and remote browser isolation into a single cloud-native solution-designed to meet surging global demand for credential and identity-based threat protection. "Identity and access security has never been more critical, and Keeper has built a revolutionary cybersecurity platform for organisations," said Strickland. "The market opportunity is tremendous, and the company's momentum reflects a deep commitment to innovation and customer value. I'm excited to help scale our impact globally and support customers in strengthening their security posture." Strickland also serves as an Advisory Partner with Summit Partners, where he helps high-growth technology companies navigate go-to-market transformation and scale with discipline. As Keeper continues to meet rising global demand for modern privileged access and identity security, Strickland's leadership will help advance the company's mission to deliver zero-trust and zero-knowledge solutions that protect the world's most sensitive data and systems. Learn more at KeeperSecurity.com. ### About Keeper Security Keeper Security is one of the fastest-growing cybersecurity software companies that protects thousands of organisations and millions of people in over 150 countries. Keeper is a pioneer of zero-knowledge and zero-trust security built for any IT environment. Its core offering, KeeperPAM®, is an AI-enabled, cloud-native platform that protects all users, devices and infrastructure from cyber attacks. Recognised for its innovation in the Gartner Magic Quadrant for Privileged Access Management (PAM), Keeper secures passwords and passkeys, infrastructure secrets, remote connections and endpoints with role-based enforcement policies, least privilege and just-in-time access. Learn why Keeper is trusted by leading organisations to defend against modern adversaries at KeeperSecurity.com . Learn more: KeeperSecurity.com Follow Keeper: Facebook Instagram LinkedIn X YouTube TikTok
American Marketing Association Announces Chapter Excellence Award Winners
Thu, Dec 04, 2025 12:34 EST
For Immediate Release: December 4, 2025 Contact: Amy Gwiazdowski, agwiazdowski@ama.org American Marketing Association Announces Chapter Excellence Award Winners Awards honor AMA chapters for leadership, membership, and communications achievements Chicago, IL -The American Marketing Association (AMA) announced the Chapter Excellence Awards (CEA) award winners honoring and celebrating the chapters that are providing outstanding services to members of the marketing community. The CEA program was established to recognize and reward AMA professional chapters' outstanding leadership, membership, programming, finance, and communications achievements. "Congratulations to all of this year's award-winning chapters. AMA thrives because of its incredible network of volunteers who give their time and talent to make the marketing community stronger and more impactful," said Bennie F. Johnson, CEO of the AMA . "We're proud to celebrate the incredible work of our chapters," said Matt Weingarden, AMA's Executive Vice President of Communities . "AMA's Chapter Excellence Awards honor the dedication of volunteer leaders and highlight the meaningful impact marketers have within the communities they serve." This year's CEA winners: Chapters Of The Year Gold: AMA Boston Silver: AMA Kansas City Bronze: AMA Cincinnati Turn it Up: AMA Iowa Excellence Awards Leadership Excellence Lincoln Omaha Triangle Finance Excellence Atlanta Omaha San Diego Membership Excellence Atlanta San Diego Washington DC Programming Excellence Atlanta Houston Richmond Communications Excellence Atlanta Houston Lincoln Collegiate Excellence Houston Lincoln Triangle Special Merit Awards Leadership Special Merit Houston San Diego Washington DC Finance Special Merit Lincoln Madison Washington DC Membership Special Merit Lincoln Omaha Wichita Programming Special Merit Omaha San Diego Wichita Communications and Marketing Special Merit Connecticut San Diego Washington DC Collegiate Special Merit Omaha San Diego Washington DC Platinum Club of Continuing Excellence Atlanta Boston Cincinnati Houston Lincoln Triangle Washington DC For additional information about AMA's Chapter Excellence Awards and AMA's chapters, please visit AMA.org . ###
Tackling PFAS concerns in cosmetics and personal care products with SGS expertise
Thu, Dec 04, 2025 11:32 EST
SGS, the world's leading testing, inspection and certification company, provides advanced testing solutions to help cosmetics and personal care brands navigate tightening regulations and consumer concerns around per- and polyfluoroalkyl substances (PFAS). Often called 'forever chemicals', PFAS are found in a wide range of cosmetic and personal care products - either intentionally added or a byproduct of chemical processes. Linked to serious health risks including hormone disruption, reduced fertility and cancer, PFAS are facing increasing restrictions across Europe, the US and other global markets. With consumer demand for PFAS-free products also rising, brands must act decisively to ensure both compliance and trust. SGS supports this through a range of advanced testing solutions, including: Liquid chromatography tandem mass spectrometry (LC-MS/MS): accurate detection and quantification of known PFAS Total fluorine analysis: comprehensive screening of both known and unknown fluorinated compounds Stay ahead of tightening PFAS regulations in cosmetics with insights and solutions by reading SGS's latest feature . IMPACT NOW for sustainability Sustainability is at the heart of SGS. Through their four IMPACT NOW for sustainability pillars - climate, nature, ESG assurance and circularity - they provide innovative solutions that support smarter decisions, regulatory compliance and environmental responsibility. Under the nature pillar, SGS offers specialized PFAS testing and screening services for cosmetics, all part of their commitment to a climate-neutral, nature-positive and pollution-free future. Learn more about IMPACT NOW for sustainability . For further information, please contact: Jennifer Buckley Senior Global Marketing Manager SGS, Health & Nutrition Tel: +1 9738669043
Rotapoint Systems Launches Crossfix™ Optic Mount: A Breakthrough Solution for Cross-Dominant Shooters
Thu, Dec 04, 2025 09:00 EST
Cross-dominant shooters can now use their dominant hand and eye with the Crossfix™ Optic Mount. Rotapoint Systems LLC , designers and manufacturers of advanced optic mounting solutions, proudly announces the release of its Crossfix™ Mount , the industry's first purpose-built aiming solution engineered specifically to address cross-hand-eye dominance. This innovative solution enables shooters to maintain a natural cheek weld and upright shooting posture while aligning the optic with their dominant eye, without compromising ergonomics, sight picture, or speed of target acquisition. Cross dominance affects nearly 20 percent of shooters and has traditionally required compromises such as awkward head positioning, closing one eye, or firing with the non-dominant hand. Crossfix offers a completely new approach: shifting the optic to the shooter's dominant eye while maintaining a comfortable and natural shooting position. "Crossfix addresses one of the most persistent challenges in marksmanship," said Dave Sugg, founder of Rotapoint Systems. "For centuries, shooters with cross-dominance have had to adapt themselves to the weapon, equivalent to trying to throw a touchdown pass with the weak hand. Crossfix flips the script. Now the equipment adapts to the shooter, improving comfort, consistency, and ultimately, accurate hits on target." Key Features and Benefits: Engineered for Cross Dominance: Achieve proper sight alignment easily and naturally with the dominant hand and eye. Universal Compatibility: Bore-concentric, reversible, with seven Picatinny slots for a wide range of optics, and low profile, weighing only 2.4 ounces. Two Available Heights: Mk1 for shooters who prefer a 1.53" height optic's cheek weld, or the ¼" taller Mk2. Rugged Construction: CNC-machined in the United States from 7075T651 aerospace-grade aluminum and Type III hardcoat anodized for maximum durability in all environments. Faster Target Acquisition: Enables shooters to acquire the target easily with both eyes open without searching or fumbling, improving accuracy and performance in competitive, tactical, and hunting applications, with the choice of a parallel or converging zero. Crossfix is available now at http://www.rotapoint.com/crossfix .
Firney Urges Teams to Rethink E-Commerce Strategy After Black Friday Disappointments
Thu, Dec 04, 2025 08:24 EST
Black Friday 2025 has delivered its headline moment: Adobe Analytics reports that online sales hit $11.8 billion, up 9.1% year-on-year. Yet behind the big number sits a far quieter truth: not everyone won the weekend. Many e-commerce teams saw underwhelming results, missed forecasts, or failed to match last year's performance. According to search-to-conversion specialists Firney, now is the moment for brands to reflect on what held them back and to consider the strategic shifts that could change their trajectory in 2026. While total spend is up, search behaviour is shifting faster than many teams can track. AI-driven browsing, conversational search, and the rapid rise of Large Language Model (LLM)-powered shopping journeys are reshaping where and how consumers discover products. For brands who were surprised by how much they missed out during Black Friday and Cyber Monday, LLM optimisation may be the single most important move they make ahead of next year's biggest shopping days. Early adopters are benefitting from cheaper acquisition, capturing higher intent traffic, and seeing stronger conversion efficiency. "Businesses factoring LLM into their SEO and marketing are the ones that are winning," says Marc Firth, CEO at Firney. "We're entering a world where consumers search differently, compare differently, and trust differently. If a brand isn't visible in these new pathways, it's not part of the conversation." Looking at the big picture can help to explain the mismatch between record-breaking spend and disappointing individual results. The 2025 holiday season has arrived against a backdrop of tighter budgets, higher unemployment, fragile consumer confidence, and noticeably cautious spending habits. Shoppers are spending - but far more selectively. They're choosing fewer retailers and favouring brands that make it easy to find products and buy from. As a result, many sites that relied on traditional traffic channels or outdated strategies simply didn't make the shortlist this year. Firney is encouraging brands to see this moment not as a setback, but as a powerful turning point. Conversion pathways may be evolving faster than any previous retail cycle, but there is still time to close the gaps exposed by this Black Friday. From LLM-focused optimisation and modern search strategy to path-to-purchase restructuring and performance-driven content, Firney helps teams rebuild momentum where it counts most: visibility, intent, and conversion. Brands that begin adapting now will be the ones walking into Black Friday and Cyber Monday 2026 with confidence rather than concern. For more information, visit www.firney.com .
Change at the top: Deutsche Windtechnik sets the course for the future
Thu, Dec 04, 2025 08:00 EST
The CEO position to pass from Matthias Brandt to Ronny Meyer in 2026 Deutsche Windtechnik announces a planned change in its executive leadership: Matthias Brandt will step down from his position on the Management Board as of 31 December 2025 and pass the company on in an orderly transition to his successor, Ronny Meyer. Matthias Brandt looks back on more than 20 years of shaping and driving innovation at Deutsche Windtechnik: "These have been unique and formative years, filled with many remarkable experiences in which, together with all our colleagues, we have played a decisive role in shaping the service sector. I am confident that as a company, we are excellently positioned, with clear opportunities in a stable market environment. The transition comes at the right time to bring fresh ideas and new perspectives to the top." Ronny Meyer takes over - focus on innovation and stability Effective 1 January 2026, Ronny Meyer will assume the position of CEO at Deutsche Windtechnik. He brings years of leadership experience in the energy industry and climate policy, extensive expertise in renewable energy, and a strong technical background. "I am looking forward to working with the Deutsche Windtechnik team to shape the company's next stages of development. My goal is to preserve the company's continuity and stability while providing fresh impetus for innovation, ensuring we maintain a strong position and remain future-ready," says Ronny Meyer. Orderly handover - setting the course for the future The transition has been carefully planned for some time. Matthias Brandt will remain with the company until the end of March 2026 to ensure a seamless handover. With this structured transition, Deutsche Windtechnik underscores its commitment to being a reliable and innovative partner within the wind energy sector. The company is dedicated to professional cooperation, mutual respect, and sustainable development - for a successful shared future. About Deutsche Windtechnik Deutsche Windtechnik offers a single-source full technical maintenance package for wind turbines in Europe, the USA, and Taiwan. More than 2,500 employees service over 7,800 wind turbines worldwide under permanent maintenance contracts. The company operates both onshore and offshore.
American Marketing Association Foundation Kicks Off Year-End Fundraising Campaign
Thu, Dec 04, 2025 08:00 EST
For Immediate Release: December 4, 2025 Contact: Amy Gwiazdowski, agwiazdowski@ama.org American Marketing Association Foundation Kicks Off Year-End Fundraising Campaign Campaign to support and celebrate community members Your support today shapes the future of marketing education and community impact Chicago, IL -Throughout the month of December 2025, the American Marketing Association (AMA) Foundation will be raising awareness and funds to elevate marketing visionaries, empower future generations, inspire a more diverse industry, and ensure marketing research impacts public good. Gifts to the AMA Foundation support the community and programs of the American Marketing Association. Why is your donation important to the marketing profession and AMA community? Empower the Next Generation of Students: Preparing for the Future of Marketing Provide scholarships and career development opportunities to students globally, ensuring access to tomorrow's marketing careers regardless of background or financial resources. Develop Forward-Thinking Faculty: Nurturing Innovative Marketing Ideas and Talent Provide advancement opportunities for academic experts who are teaching students, challenging what we know, and elevating ideas through best-in-class research. Support Passionate Professionals: Defining Marketing Excellence in Practice Support professionals through critical career milestones by helping them build the strategic relationships needed to turn their ideas into action and elevate the marketing industry. Build a Dynamic Community: Forging New Knowledge in Marketing Bring together marketers across age groups, sectors, and geographies to support each other, solve new challenges, and harness the collective power of AMA members. The AMA Foundation is encouraging donations to the General Fund which supports the AMA's mission and initiatives that bridge gaps, foster collaboration and drive positive change. Donors may also select one of the AMA's specific funds should they wish to directly fund existing initiatives, including funds which support student learning, academic scholarship, and professional marketers' achievements. To donate, visit AMA.org . "Every day, marketers, the academic community, and students are pushing the profession forward. The AMA Foundation exists to ensure they have the support, recognition, and opportunities they need to thrive. When you give, you are not just funding programs. You are investing in the future of marketing and the people who power it," said Hami Vo Arrington, Chair of the AMA Foundation's Board of Advisors and a Founder at One Foot Over . "This year, we've seen incredible progress in advancing the future of marketing, building a more dynamic community, and empowering the next generation of marketers. Your generosity ensures we can continue this vital work into 2026 and beyond," said Bennie F. Johnson, Chief Executive Officer of AMA . Learn more about how the AMA's Foundation is inspiring a more diverse industry and ensuring marketing research impacts public good. Visit AMA.org to make your donation to the Foundation today. ###
Wechsel an der Spitze: Die Deutsche Windtechnik stellt die Weichen für die Zukunft
Thu, Dec 04, 2025 07:56 EST
Die Position des CEO geht 2026 von Matthias Brandt auf Ronny Meyer über Die Deutsche Windtechnik gibt den geplanten Wechsel in der Unternehmensführung bekannt: Matthias Brandt wird sein Mandat als Vorstand zum 31. Dezember 2025 niederlegen und das Unternehmen geordnet an seinen Nachfolger Ronny Meyer übergeben. Matthias Brandt blickt auf mehr als 20 Jahre voller Gestaltungskraft und Innovationsfreude bei der Deutschen Windtechnik zurück: „Es waren einzigartige und prägende Jahre mit vielen besonderen Erfahrungen, in denen wir gemeinsam mit allen Mitarbeitenden dieses Unternehmens die Servicebranche entscheidend mitgestaltet haben. Ich bin überzeugt, dass wir als Unternehmen hervorragend aufgestellt sind - mit klaren Chancen in einem sicheren Marktumfeld. Der Wechsel kommt zur richtigen Zeit, um an der Spitze frischen Wind und neue Perspektiven einzubringen." Ronny Meyer übernimmt - Innovation und Stabilität im Fokus Mit Wirkung zum 01. Januar 2026 tritt Ronny Meyer die Position des CEO der Deutschen Windtechnik an. Er bringt langjährige Führungserfahrung aus der Energiewirtschaft und Klimapolitik, umfangreiches Know-how im Bereich erneuerbare Energien und eine ausgeprägte technische Basis mit. „Ich freue mich darauf, gemeinsam mit dem Team der Deutschen Windtechnik die nächsten Entwicklungsschritte zu gestalten. Mein Ziel ist es, die Kontinuität und Stabilität des Unternehmens zu bewahren und gleichzeitig innovative Impulse zu setzen, damit wir weiterhin branchensicher und zukunftsfest bleiben", so Ronny Meyer. Geordnete Übergabe - mit Kurs Richtung Zukunft Der Wechsel ist seit Längerem sorgfältig vorbereitet. So bleibt Matthias Brandt bis Ende März 2026 für eine reibungslose Übergabe im Unternehmen tätig. Mit dieser strukturierten Übergabe unterstreicht die Deutsche Windtechnik ihren Anspruch, ein verlässlicher und innovativer Partner in der Windenergiebranche zu sein. So setzt das Unternehmen auf professionelle Zusammenarbeit, gegenseitige Wertschätzung und nachhaltige Entwicklung - für eine erfolgreiche gemeinsame Zukunft.
Gen Z Accountants: Survey Reveals What They Want and How to Retain Them
Thu, Dec 04, 2025 07:12 EST
20:20 Innovation has released the findings of its landmark Gen Z Accountants Survey. The nationwide study delves deeper into what the next generation of accounting professionals expect from their employers, and exactly what will prompt them to walk away. The results provide a roadmap for firms looking to attract, engage and retain young talent in an increasingly competitive market. The survey, completed by Gen Z accountants and trainees across the UK, shows that salary and work-life balance sit firmly at the top of the priority list, with 80.77% identifying both as critical when choosing a new employer. Career progression opportunities follow closely behind - proof of the importance of visible, structured development pathways. Just as telling are the red flags that drive Gen Z away. A striking 76.92% cited lack of salary transparency as their biggest concern when researching an employer, while 57.69% viewed the absence of flexible or hybrid working as another major warning sign. Additionally, almost half (46.15%) noted that a lack of development opportunities would deter them from applying. Retention remains an ongoing challenge for firms. When asked whether they had considered leaving their current employer in the past 12 months, respondents ranked salary and benefits (60.87%) and lack of development (43.48%) as the primary reasons. Culture mismatches and a lack of purpose also played a role: younger accountants are looking for roles that align not only with their ambitions, but their values. When exploring what would encourage them to stay, the responses were equally consistent: Better pay and benefits (78.26%) More flexible working options (43.48%) Clear career progression (39.13%) Improved mentoring and management (26.09%) Technology and innovation should not be overlooked wither, with over 80% rating investment in tech as either "extremely important" or "very important." This is hardly surprising from a generation accustomed to digital-first environments and expecting employers to embrace efficiency and modern systems. 20:20 Innovation Technical Director, David Norris said, "The message from Gen Z is clear: they want fair pay, flexibility and genuine opportunities for growth. The firms that will thrive are the ones that are willing to be transparent, invest in development and modernise both their culture and their systems. Gen Z are ambitious, tech-aware and eager to contribute - but they also expect employers to meet them halfway." Find the full survey results here: https://www.2020innovation.com/latest-news-and-updates/what-gen-z-really-wants-and-how-accounting-firms-can-respond . For more information, visit www.2020innovation.com .
Fareed Nabir Appointed Co-Chairman of the Telesio-Galilei Academy of Science
Thu, Dec 04, 2025 05:51 EST
International entrepreneur and philanthropist Fareed Nabir has been officially appointed Co-Chairman of the Telesio-Galilei Academy of Science (TGAS), a global scientific association headquartered in Switzerland and dedicated to advancing open inquiry, rational discourse, and the pursuit of scientific truth. His appointment was formally confirmed in a letter from Founding Father Francesco Fucilla, who said the Academy is "delighted" to have him on board. Founded in 2007, TGAS supports scientific creativity and the free exchange of ideas without economic or political influence. The Academy places strong emphasis on encouraging research that pushes beyond conventional thinking, particularly in fields such as physics, chemistry, biology, and emerging scientific disciplines where innovation often challenges established paradigms. Each year, TGAS honours exceptional scientists whose work has demonstrated extraordinary merit, recognising contributions that expand the boundaries of understanding and address global challenges. As Co-Chairman, Fareed will work closely with TGAS leadership and affiliated institutions worldwide to promote scientific openness, support groundbreaking research and strengthen international collaboration. The Academy's mission is in line with Fareed's long-standing commitment to innovation, education, and humanitarian progress across his diverse portfolio of ventures. Speaking on his appointment, Fareed Nabir said, "Science moves forward when ideas are allowed to breathe, to be tested, debated, and even disagreed with. The Telesio-Galilei Academy of Science has always championed this spirit of openness, and I am honoured to contribute to its mission. "In every field I work in - from energy to frontier technologies and education - I have seen how scientific thought can transform lives and nations. This role allows me to support the global scientific community while ensuring that Bangladesh becomes an active contributor to the world's intellectual progress." Fareed's appointment follows a series of impactful initiatives. His venture Asteroids Mining LLC aims to position Bangladesh at the forefront of space technology development, while Nabir Vectrance Global delivers world-class consultancy across the energy sector, aligning Bangladeshi projects with international engineering and sustainability standards. Through the Nabir Foundation, he is also constructing an orphanage for women and girls in Sylhet - providing education, care, and vocational training to some of the region's most vulnerable communities. His work with TGAS will not only champion the principles of open scientific exploration but also reinforce Bangladesh's growing role in international academia, research, and innovation. For more information, visit https://nabir.co.uk .
Pallet Truck Shop Warns of "The February Failure Spike" as Warehouses Face Hidden Post-Peak Risks
Thu, Dec 04, 2025 04:59 EST
Pallet Truck Shop, the UK's largest supplier of pallet trucks, stackers and table trucks, has issued a warning to warehouses and distribution centres about what it calls the "February Failure Spike" - a surge in pallet truck and manual handling equipment breakdowns typically seen in the weeks following the pre-Christmas and January sales peak. According to the company, many warehouses choose to defer essential equipment maintenance during the busiest trading periods, prioritising throughput over repairs. While understandable, this seasonal pattern results in a backlog of worn components, fatigued hydraulics and damaged wheels that only become apparent once operations return to a steadier pace in February and March. Pallet Truck Shop said the pattern is so consistent across the industry that businesses should now treat early-year failures as predictable - and preventable. Phil Chesworth, Managing Director at Pallet Truck Shop, urged warehouse operators not to wait until equipment fails on the floor before acting. "We see it every single year," he said. "Teams push their handling equipment hard through November, December and into January, and any niggles or minor faults are often ignored because the priority is simply keeping stock moving. Then, come February, everything catches up at once. Wheels crack, hydraulics drop, forks warp... and suddenly a warehouse is dealing with avoidable downtime." Chesworth says that the aftermath of peak season is the ideal time for businesses to carry out thorough checks rather than assuming equipment will simply 'recover' after being intensively used. "A quick inspection of hydraulics, wheels and forks now can stop an unexpected breakdown next month," he continued. "These failures aren't bad luck: they're the result of small issues that were allowed to grow. Addressing them early is safer for staff and far more cost-effective for the business." Even minor deterioration can significantly impact performance. Slight wheel flattening can make loads harder to manoeuvre and increase strain on staff, while sluggish hydraulics can cause unpredictable lifting behaviour. In the worst cases, fork damage can result in unsafe load handling or load drops. With many warehouses only recently returning to normal staffing levels after the holiday surge, Pallet Truck Shop is encouraging managers to schedule preventative maintenance and replace worn equipment before the February failure window takes hold. To find out more about Pallet Truck Shop, visit: www.pallettruckshop.co.uk .
Salt Security Brings MCP Threat Protection to AWS WAF, Blocking AI Agent Abuse in Real Time
Wed, Dec 03, 2025 10:05 EST
Salt Security , the leader in API security, today announced it is extending its patented, award-winning API behavioural threat protection to detect and block malicious intent targeting Model Context Protocol (MCP) servers deployed within the AWS ecosystem. Building on the recent launch of Salt's MCP Finder technology , Salt now enables organisations to identify external misuse and abuse of MCP servers by AI agents and attackers, and automatically block these threats using its integration with AWS WAF. MCP servers have rapidly become a key component of enterprise AI architecture, enabling LLMs and autonomous agents to call APIs, execute tools, and complete workflows. But they also represent a new threat vector. Deployed without central oversight and often exposed to the internet, MCP servers are increasingly targeted by adversaries for unauthorised access to critical data and system access. With this new capability, Salt enables customers to use their existing AWS WAF deployments to block attacks on MCP infrastructure. The protections are informed by real-time behavioural threat data from Salt's platform. "Most organisations don't even know how many MCP servers they have, let alone which ones are exposed or being abused," said Nick Rago, VP of Product Strategy at Salt Security. "This capability lets them take action quickly, using existing controls to prevent real threats without needing to deploy new infrastructure." The solution is based on Salt's MCP Finder technology, which provides full visibility into the MCP layer across external, internal, and shadow deployments. By combining that discovery with AWS WAF, customers can: Automatically block MCP misuse and abuse before it impacts applications Discover previously unknown or unmanaged MCP implementations and ensure traffic is routed through AWS WAF for inspection and protection Extend AWS WAF edge protection to the AI action layer Apply intent-based behavioural threat detection to stop attacks targeting key AI infrastructure that traditional tools miss Continuously update protections based on evolving attacker tactics Salt Security is showcasing these capabilities at AWS re:Invent 2025. The integration is available now as part of the Salt Security API Protection Platform.
Beijer Ref UK Celebrates Major Industry Recognition for SEC
Wed, Dec 03, 2025 09:34 EST
Beijer Ref UK has won the Commercial HVAC Product of the Year - Heating category at the H&V News Awards 2025 in London, with the Sustainable Energy Controller (SEC) taking the top spot. The award recognises SEC as a practical, high-impact solution that helps commercial buildings cut energy use, reduce carbon emissions and produce free hot water from refrigeration and air conditioning systems. SEC is a standalone heat recovery and energy optimisation unit that captures heat normally rejected to atmosphere and converts it into usable hot water. It can continue delivering hot water regardless of whether the connected refrigeration system is actively cooling. When the system is running, SEC harvests all available heat; when cooling is not required, it switches to operate independently as an air-to-water heat pump, ensuring a reliable and continuous supply of hot water without relying on fossil-fuel boilers or immersion heaters. Designed to integrate easily into both new and existing systems, SEC can act as a pre-heat solution alongside traditional hot water systems or operate as a direct source where refrigeration energy can meet full demand. SEC works with a wide range of HFC and HFO refrigerants and is available in two versions, SEC100 and SEC200, covering heat-rejection loads from 2 kW to 10 kW and generating between 590 and 2,080 litres of hot water per day. A version that can operate on CO2 systems will also be launched in the new year. The benefits that secured its award win are clear: free hot water, lower operational energy costs, significant reductions in carbon emissions and a typical return on investment of 9 to 18 months. Across commercial applications, SEC can recover more than 30,000 kWh of energy each year, helping to cut reliance on gas or electricity for hot water production. Lee Downham, Group Support & Design Director, Beijer Ref UK, said: "I am delighted to see SEC recognised in this way. Having initially conceived the product and subsequently worked with the team to bring it to market, it is incredibly rewarding to see the product now being used so widely and delivering real energy savings for customers in everyday applications." Independent case studies across hospitality, retail, food production and other sectors show consistent reductions in energy spend and CO₂ output. In one scenario, recovered heat exceeded 36,000 kWh per year, delivering thousands of litres of hot water and reducing annual running costs by almost £9,400 when compared with electric heating. SEC has already established itself as an effective and accessible solution for businesses looking to cut emissions and operating costs quickly. The award win reinforces this position, recognising the real value SEC delivers by turning waste heat into a usable resource and helping organisations make meaningful progress towards net-zero ambitions without the need for major system changes. For more information about SEC, please click here Beijer Ref UK staff celebrating their win at the H&V News Awards 2025, pictured with Howard Noble, innovation and marketing director; Lee Downham, group support and design director; Clair Deighton, product development manager; and awards host Paul Sinha. An on-site installation of SEC, providing continuous hot water as a standalone system or from recovered energy from refrigeration systems.
December Learning Opportunities and Events at the American Marketing Association
Wed, Dec 03, 2025 09:00 EST
For Immediate Release: December 3, 2025 Contact: Amy Gwiazdowski, agwiazdowski@ama.org December Learning Opportunities and Events at the American Marketing Association New learning to close out the year Chicago, IL -This December, the American Marketing Association (AMA) is excited to share the lineup of learning tailored to help marketers sharpen their skills. Whether you're looking to deepen your expertise, expand your network, or explore the latest trends shaping the future of marketing, AMA's December events are designed to meet you where you are. For additional information and registration details for virtual trainings, bootcamps, and conferences, visit AMA.org . If you have questions about any of AMA's learning opportunities, please reach out for more information. Virtual Trainings & Webinars How to Write a Strategic Plan December 4, 2025 | 10:00 AM - 12:00 PM CST Virtual Training: In this virtual seminar, you will uncover the skills needed to write a long-term strategic plan for your brand or business that outlines long-term objectives, lays out clear strategic choices, and guides your organization's marketing and operations projects to deliver on your vision. You will leave with a best-in-class skillset so you can be a better strategic partner in your organization. Skills and Tools Marketers Need to Win in 2026 December 9, 2025 | 12:00 PM - 1:10 PM CST Sponsored Webinar: Step into the future of marketing with a fast-paced, practical look at the skills and technology that will define success in 2026. This session begins with a 30-minute keynote exploring the skills modern marketers need to succeed. Using AI to Transform Your Marketing Automation December 11, 2025 | 10:00 AM - 12:00 PM CST Virtual Workshop: This 2-hour virtual workshop reveals how AI is changing marketing automation. It will clearly explain what's possible and open the door to a whole new way of getting your work done. You'll learn how your role can shift from execution to strategy when you use AI as a powerful thinking partner in your daily marketing tasks. 5 Ways that AI Transforms Webinars December 11, 2025 | 1:00 PM - 2:00 PM CST Sponsored Webinar: Learn how you can transform your webinars into powerful campaigns of actionable content that drive pipeline far beyond a live event. LinkedIn Learning AMA's Generative AI for Marketing Professionals Certificate course is available on the LinkedIn Learning platform. Generative AI is revolutionizing marketing and content creation. This new learning path equips marketers with the essential skills they need to harness AI tools responsibly, from prompt engineering fundamentals to creating authentic content and developing strategic AI implementation plans. Learners will acquire practical applications that will help boost productivity and drive innovation in their work. Generative AI for Marketing Professional Certificate by the AMA Online | 4 Hours | Beginner Upcoming Conference 2026 AMA Winter Academic Conference February 13-15, 2026 Madrid, Spain Bridging at the Frontiers: Marketing for a World in Transition Bridging at the Frontiers highlights marketing's unique role in connecting diverse ideas, geographies and priorities while exploring the boundaries of innovation and practice. In today's world of transition-marked by geopolitical tensions, within-country polarization and ideological contests, environmental challenges and the transformative impact of AI-marketers must navigate complex trade-offs and seize opportunities to create meaningful value. Join us to explore these pressing questions and opportunities, from rethinking how marketing helps to balance resilience and efficiency in rapidly evolving markets to leveraging emerging technologies to address societal challenges. Register here for the 2026 AMA Winter Academic Conference Why learn with the AMA? The AMA is the premier community for marketing professionals offering training, research, and industry guidance. Continue your journey with Digital Marketing courses and professional credentials . The AMA is dedicated to helping marketers advance their careers through expert-led courses that deliver the latest trends, insights, and actionable skills. Our courses offer the flexibility and depth marketers need to thrive in an ever-evolving industry. Explore more AMA learning opportunities . ###
